The Swansea four piece 'The Effect' have been combining a love of Experimental Post Rock and Indie/Alternative Pop since the summer of 2009, creating a unique mix of reverberated guitars and melodic choruses that have seen them share the same stage with established acts such as Neck Deep, Canterbury, Straight Lines, Francesqa, Proxies, People in Planes, Attack! Attack!, The Afterparty and many more in and around the South Wales area and further afield. Their successful First EP 'Everything Has Gone' including 'Plastic Hearts' and the anthemic 'Everything Has Gone (Wake Up)’ was released in 2011. With the hooks that compell you to sing along 'The Effect' found themselves gaining airplay on Bethan Elfyns and Jen Long's BBC Introducing Show.

2012 was an amazing year for the quartet, with the release of their second EP 'Lioness' in June featuring the singles 'Lights' and 'True Colours', saw the band tour the UK and a sold out album release show in Swansea. With the release of their single and video 'Better Off Forgotten’ in early October 'The Effect' toured the UK once again.

2013 had been no exception so far, ‘The Effect’ toured the UK once again and came back with their thumping single 'Alive Again' which was released February 25th. They also landed themselves as 'Kerrang's' Local Heroes and have previously appeared in 'Front Magazine'. 2013 saw ‘The Effect’ rerelease their second EP ‘Lioness’ with added material. Armed with the Deluxe Edition of ‘Lioness’ the band hit the road again in June.

Fresh out of the studio ‘The Effect’ had big plans in place for the rest of 2013 and early 2014. With a new EP on the horizon backed by producer Romesh Dodangoda ‘The Effect’ released the single ‘Souvenir’ early November following their UK tour mid October. November again saw a busy month for the band with another UK tour and new EP release set for January. Armed with their new EP 'Running With The Wolves' released January 20th 2014 'The Effect' toured the UK once again in January and March. The Swansea four piece were featured in and dubbed as 'Inside Shock Magazines' band of the month and were given a review of their new EP defining one track as "a piece of musical art".

On May 30th 2014, 'The Effect' released their EP title track 'Running With The Wolves' gaining a lot of attention for its punchy and unique video. 2014 was a great year for 'The Effect' and saw them finish the year with multiple tours

Starting 2015 with a bang 'The Effect' toured the UK once again. March saw the band release hard hitting new single 'Baptism', featuring guest vocals by Rebecca Need-Menear from Anavae.

April saw the band release new single and video 'Love, Hate And All That's In Between', the first single from their forth coming album due later in the year. 2015 has been a great year so far for 'The Effect' and promises more tours in the UK and Europe, before their debut album drops late 2015.